MAKING SYNERGY

Ant is an animal which enshrined by Allah in the Qur'an in Surat An-Naml (ants). God calls in this letter so that people take a lesson from the life of ants. Ants are animals that live in groups in the ground, making holes and space as a terraced house and the barn where winter food stores. Neatness and discipline contained in the ant kingdom as part of that must be emulated by humans. Ants also have the ability to cooperate with other animals, one of them is aphids.

Type ant and some aphids have a symbiotic relationship called. In symbiosis, different animal species help each other. Aphids are small insects that move slowly, live plants and feed on nectar. Nectar is sucked from the tree trunk with a sharp mouth and long. When ingested, nectar turned into a sweet substance called honey dew. This material was then issued by the lice through organs called kornikula. This honey dew favorite food of red ants, which eat as much as they can be produced by the aphids. With cattle aphids, ants have a backup that is always readily available.

To protect the reserve honey dew, ant very concerned about his aphids. For example, an ant infestation is to move a lot nektarnya place, and if the food search area becomes too crowded, ants, lice will move to an area that is more lax. Ants also attack any insects trying to eat the aphids, even though the attacker may be much larger than the ants themselves. Scientists have been obtained certainty when or how this special relationship began. However, with the discovery of the ants and aphids that have become fossilized together, proved that these two types of insects have helped each other since at least 30 million years ago.

The story of ants and aphids, according to Stephen R. Covey called the effectiveness, which is a balance between production and production capacity. Production is the result of a chill, the honey dew. While production capacity is the ability or asset that produces honey dew, namely aphids. Ant trying to maintain and protect aphids best, so that aphids are still producing honey embut. Ants effective action.

In business, we often seek profit or short-term results with production or impair the ability of physical assets, such as cars, computers, telephone, fax, and even our bodies or our environment. We rarely maintain or care for cars, computers, telephone and fax. Once the asset is damaged, then we realized that the asset is a key asset. The cost to repair these assets much more expensive than maintaining these assets on a regular basis. So we have to do things that are not effective.

We also often talk about customer service. We often ignore those who deal with customers, ie employees. So we just realized after customers gradually left us. Trust and loyalty to us is lost. Usually we just blame employee. That action is not effective. If we want our employees to treat customers well, then we also have to treat our employees like customers. "You can buy someone's hand, but was never able to buy his heart. His heart is the place to be enthusiasm, loyalty. You can buy his back, but can not buy brains. That's where his creativity, his intelligence, his wits. "Said Stephen R. Covey. To effectively acts or were able to realize the synergies we have to learn to ants and aphids.