MOTIVATION

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

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STRATEGY THE STICKINESS FACTOR

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

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LAST MESSAGE ABRAHAM MASLOW

Abraham Harold Maslow was born on April 1, 1908 in Brooklyn, New York. He is the first child of seven brothers from a Jewish family who is uneducated immigrants from Russia. BA, MA and PhD in Psychology from the University of Wisconsin. Famous book written include Toward a Psychology of Being, Motivation and Personality, The Further reaches of Human Nature and the few articles published in the Journal of Humanistic Psychology. The theory is Maslow's famous hierarchy of needs. Maslow's theory states that human needs are arranged in a hierarchy. These needs are physiological needs, safety and security, social, self-esteem and self-actualization.

Physiological needs is the need to eat, drink, shelter and freedom from pain. Safety and security needs is the need for freedom from the threat, the threat of the event or the environment. Social needs is the need for interaction, affiliates, friends and love. The need for self-esteem is the need for self-esteem and respect from others. Akutualiasasi self needs is the need for optimization of abilities, skills and potential.

Maslow assumes that people try to meet better the needs of basic (physiological) before directing the behavior that needs higher (self-actualization). Needs which have been met subsided power motivation. Maslow thought that people have a desire to move forward. This assumption may be true for some employees, but not for other employees.

Truth of this theory is still disputed, because it is not scientifically tested by Maslow. Maslow explains that only adults have to meet physiological needs of 85%, 70% safety and security needs, social needs of 50%, 40% need for self-esteem, and 10% self-actualization needs. The critics believe that thinking about the size of such satisfaction, no sense when talking about the satisfaction of blue-collar workers. The blue-collar workers just trying to stay alive.

The need to prioritize the needs for survival, the adequacy of any psychological risks will still try to accomplish. The emphasis on the needs of human causes and that the more greedy basis of capitalism today. "The practice of business with the capitalist culture was in crisis as a monster who preyed on his own. Capitalism and the business on the basis of capitalism is not sustainable and will have no future "said Zohar and Marshall.

At the end of his life, Abraham Maslow himself felt that it really needs is a pyramid made gluttons like this. Maslow's pyramid of needs revising, which needs the right pyramid is inverted, so that needs to be the main priority is self-actualization needs, which upholds the values, moral standards, beliefs and kindness and benefit to other human beings.

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PRICE CUP OF COFFEE

According to Kim and Mauborgne, to create a market without competition, in addition to looking at alternative industries can also look at strategic groups within industries. Strategic groups in the industry is a group of firms in an industry that pursue the same strategy. The groups are hierarchically ranked based on crude price and performance. Each tends to price hikes are also a number melonjakkan performance dimensions. Most companies improve competitive position within strategic group and trying to beat each other.

To create a market without competition to cross strategic groups by understanding the factors that determine what the consumer's decision because the performance and because of the price. One company that can take advantage of this opportunity is a Curve, a fitness company in the Texas woman who diwaralabakan since 1995. Curve saw fitness industry that target men and women who offer a wide variety of sports and exercise in full of the most luxurious urban locations.

Building trendy, aerobic machines and weight training is complete, the bar drinking, swimming pool, spa, trainers, locker rooms complete with showers and sauna, because the goal to spend social time and exercise. With tuition $ 100 per month, which is not cheap, so its market share is only 12%. Why do women choose training programs in place and complete this luxury? Answer these consumers is that if the house is just an excuse for not exercising and difficult to exercise discipline, except those who are enthusiastic and committed. Collectively exercise more motivated and excited than exercise alone. Meanwhile, another group is a strategic exercise program at home with the help of books, magazines and training videos. Why do women choose home exercise program? The answer is that the home exercise programs are cost effective and time awake privacy.

Curve examine the benefits of these two strategic groups to exploit the benefits of both groups. Curve created a workout that can motivate and create enthusiasm for women, in an atmosphere that can talk to each other at low cost and privacy maintained. Curve done so is to remove and reduce all aspects of the health club that is not so attractive women in general interest, the special machines, food, spa, swimming pool and even a dressing room which was replaced with only a change of ditabiri with curtains. The machines developed that allow circular can communicate with each other. Machine with QuickFit system that does not need set-set again, safe, easy to use and not intimidating. Just a little mirror on the wall and there is no man who looked so well maintained privacy. Only in 30 minutes, the whole exercise can be resolved. Contributions fairly cheap, only $ 30 per month. So is the motto of the Curve "With the price of a cup of coffee per day, you can achieve health through the grace of a good sports". Curve finally growing rapidly and has customers and 2 million people in over 6000 locations with revenues exceeding $ 1 million figure. On average every four hours there is a place that opened Curve somewhere in the world

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BUILDING THE FUTURE ATTITUDE

Attitude is usually used in describing people and explaining behavior. Attitudes can be defined as a constant tendency to feel and behave in a particular way of an object. While Chapman Edwood defines attitude as a way to communicate or express a mood or character to others.

Managers should be interested in the attitudes of their employees because of his warning against the potential problems and because attitudes affect behavior. Employees who are satisfied and committed, for example, has come out and absenteeism rates are lower. If the manager wants the application to stop and roll down - especially among those who are productive employees - they'll want to do things that will evoke a positive work attitude, writes Stephen Robbins in Organizational Behavior.

Attitudes consist of three components, namely emotional, and behavioral information. Emotional components of emotional intelligence refers to the impact of organizational behavior. The types of emotions in the world of work consisted of anger, fear, love, love, sadness and surprise. Rational intelligence (IQ) contributed only 4% of the success of the real world, according to Sternberg in his book Intelligence Succesfull. Thus the role of emotional intelligence is even greater. Humor that is part of the pleasure. "Humor is by far the most prominent behavior that shows the human intellect" said Edward deBono, an organization of creativity. "We liked the organization that is not ancient, people with a sense of humor" explained Herb Kelleher, CEO of Southwest Airlines. Macromedia staff use humor to provide a ladder that allows employees spun off from the second floor to the kitchen company.

Components of information concerning the trust and individual information about an object. Trust is the emotional force that begins with self-esteem and sense of self so that we are called to radiate to others, such as the radius of a circle, which eventually mengimbas to everyone in our team, our department, in our division or the entire company , Cooper and Sawaf writes in the book Executive EQ. "Believe in yourself and everyone around you so much that you give your 70% who had and in the process of making thousands of managers and employees millionaires" said Bill Gates. "Network of trust is very precious" said Minoru Makihara, Director of Mitsubishi Corporation.

Behavioral component consists of the tendency of people to behave in a particular way of an object. Behavioral component consists of motivation, ways of thinking, how to act and how to interact. Maslow's theory of motivation to prioritize the needs of survival, that is physiological, which resulted in the very crisis of meaning, lack of belief in anything, the low standard of morality, selfishness, cruel and low self-esteem which is a consequence, the lack of goals and values, sense of tire that is characteristic of most 20th-century life in the developed Western world is strong evidence to reverse the priorities of capitalism. At the end of his life, Abraham Maslow himself felt that it really needs inverted pyramid, so that needs to be the main priority is self-actualization needs, which upholds the values, moral standards, beliefs and kindness and benefit to other human beings. "Verily in Paradise there are homes for people who do good, including those who do good to his family and his followers" the word of the Prophet

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