Tuesday, January 5, 2010

ENTREPRENEUR OF AN IMPACT WEAPON

A good entrepreneur must have the soul of a leader. The success of an organization or company, is determined by the leader. Center circle of leadership is communication. Communication is an art or a way to communicate something, to get others to understand us. "Communication is the most important skill in life. We spend most of our awake hours to communicate "said Stephen R. Covey. Subordinates in solving problems, we tend to rush in, to fix things with good advice. But we often fail, especially the failure to take the time to diagnose the problem to really understand in depth the problem first. We usually try to dimengeri first. Most people do not listen with the intention of frightening, but they heard to answer. They are ready to talk, filtering everything through their own paradigms, reading their autobiography into other people's lives. To try to understand first, we need a paradigm shift that is not easy. We have been taught since childhood to speak, write and read. We are not taught, how good to hear that. Heard there are several levels, ranging from not trying to hear, pretending to listen, to hear only the part that we enjoy it, listen with full attention and active listening Active Listening is the central point of communication. Active listening more effectively used, if

other person has a problem. Starting from problems experienced by children, teenagers, their parents until problems in the company. Active listening goal is to help the other person go from a problem that looks to the underlying problems or real problems, prevent you from giving solving problems, helping the other person to solve problems independently and stimulate a warmer relationship.

Active listening is to hear the response to words, intentions and feelings of the speaker. In response, words, intentions and feelings of other person, then the other person would be delighted, because feelings can dilesap little by little, could be more friendly and more profound love. The other person will begin to listen to you and become more responsible. You do not have to be "super people".

One of my staff, often not in the office. Usually the personnel to call and ask him to come in and given a warning kadangkali. Often it is precisely these employees often do not even work. My experience teaches that not so in the employee handle. I am doing with actively mendengarkanm why he did not come to work. "Is there a problem, why you often do not come to work?" I asked. "No sir" he said simply "What can I help you?" I said. "No sir" he said simply. "But why?" I asked. "Well sir. My maid, when I want to go to work out with high school kids, so I waited until the kids are leaving high school or, occasionally, often do not enter. By dating the maid, my son palingkecil not preserved, even had my son go into the pool, so that once worried sayakan sir "he replied. "What can I Bantu, so that these problems can be done?" Ask me. "I can finish it yourself" she said. Since then, my staff is always entered. From there we can find the main problem, why he often does not enter. With active listening, we do not need to solve the problem, but he was able to finish it himself. Active listening is the central point of communication, one that determines the success of an entrepreneur. Active listening is a powerful weapon for an entrepreneur.

Read More......

VALUE BASED POSITION DETERMINATION

Competition determines the market targeting the company. Corporate enterprises should examine the position of competitors and decide the best position. Positioning is the act of designing the company's image and value offered so that customers in a segment to understand and appreciate the company's position in relation to competitors. Positioning task consists of three steps: identify possible competitive advantage to be used, choose the most appropriate and is effectively sent to the market requirement of the position of the selected companies. Product positioning strategy of the company will then move allows the company to kinkan next step, namely the marketing plan used competing strategies. can be grouped according to the value of positioning, according to competitors, according to the benefits, according to usage, according to the user, meurut product categories, and. according to attribute

Positioning according to the value of the product is positioned as a leader in offering the best value. Values influenced the quality and price. Pertamina and oil MESRAN offering quality products that have the ability to protect the engine. Oli also get a certificate of quality from the international certification agencies. Besides also equipped with elegant packaging will add value for consumers who dibidiknya, so consumers are expected to feel satisfied. With integrated marketing communications, eventually became the brand of oil MESRAN line in Indonesia. Mesran oil ad with the slogan "More Satisfied with MESRAN".

Likewise with Polytron for audio brand, positioning products with sound quality and quality after sales service to provide value to customers. Polytron always improve the quality of the innovation through research and development of non-stop. Has obtained several awards including the Best Seller in 2005 for Audio Home System and GfK Certified Indonesia, Adi Anugrah Asli Indonesia Product, Indonesia Gold Award of Good Design for the product Slim Mini Compo Polytron PSC200, Inovation Award for the Home Theater Television, Indonesia Customer Satisfaction Award (ICSA) and the Best Company Award instrumental in the development of Technology from President Susilo Bambang Yudhoyono. Polytron also received Top Brand Award from the Frontier Consulting Group.

Read More......

BENEFITS BASED POSITION DETERMINATION

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include manfat symbolic, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental.

Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai Mercy, BMW and Volvo. "Consumers who buy an expensive car to show success in a career. By buying an expensive car, which they obtained success can be seen by others "said one customer Mercy. Though really just a false success, but in Indonesia this sibol benefits many are still chasing him. BMW uses the slogan "The Ultimate Driving Machine".

Positioning is based on the functional benefits on the basis of positioning the functional benefits of these products. Bimoli cooking oil using functional benefits by using "cooking oil with the best quality with the content of omega-9". Benefits of omega 9 is said to reduce the risk of coronary heart disease and the relative heat resistance. Similarly ProXL using functional positioning based on the slogan "Not Just Talk".

Positioning based on experimental determination of benefits based on the position in the customer experience using the product both appearance and comfort. Viva face powder using experimental based positioning. With the slogan "suitable for tropical skin". Most use Viva mother and brother because they use it. Youth group woke up not only alone but because of their compatibility with the skin or the convenience to use it. Viva is a local brand that could last more than 45 years of the onslaught of global brands with a wider variety of sharp competition. Viva remains the Top Brand of Indonesia to face powder category.

Read More......

BENEFITS BASED POSITION DETERMINATION

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include manfat symbolic, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental.

Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai Mercy, BMW and Volvo. "Consumers who buy an expensive car to show success in a career. By buying an expensive car, which they obtained success can be seen by others "said one customer Mercy. Though really just a false success, but in Indonesia this sibol benefits many are still chasing him. BMW uses the slogan "The Ultimate Driving Machine".

Positioning is based on the functional benefits on the basis of positioning the functional benefits of these products. Bimoli cooking oil using functional benefits by using "cooking oil with the best quality with the content of omega-9". Benefits of omega 9 is said to reduce the risk of coronary heart disease and the relative heat resistance. Similarly ProXL using functional positioning based on the slogan "Not Just Talk".

Positioning based on experimental determination of benefits based on the position in the customer experience using the product both appearance and comfort. Viva face powder using experimental based positioning. With the slogan "suitable for tropical skin". Most use Viva mother and brother because they use it. Youth group woke up not only alone but because of their compatibility with the skin or the convenience to use it. Viva is a local brand that could last more than 45 years of the onslaught of global brands with a wider variety of sharp competition. Viva remains the Top Brand of Indonesia to face powder category.

Read More......