COMPANIES LONGEVITY

Corporate Social Responsibility (CSR) is a concept that balances the company's profits to social and environmental aspects. "Modern Company is a company that should transform itself into a social institution" said Berle and Means in his book The Modern Corporation and Private Property. Rachel Carson in her book Silent Spring states that pesticides can kill the environment and life, then the company must be aware of the environment, because the damage to the environment will bring destruction together. The book Beyond the Bottom Line, writing Courtney C. Brown emphasized the social responsibility for the company in addition to seeking profits and the environment is concerned.

In 2004, the company was named the No. 1 for this CSR is Fannie Mae. These companies buy mortgages from local lenders and make the package to be sold as securities. In 2003, more than $ 240 billion mortgage-financed homes, 1.6 million are earmarked for the purchase of minority first time home. This priority increases 60% every year. Even $ 10 million from Fannie Mae in cooperation with Islamic financial institutions to open housing in Southern California for the Muslims. Payment system using sharia system.

Proter & Gamble is a company that occupied the No. 2. The company was assessed a special service to minorities, women and society. The company is helping the disadvantaged youth in Vietnam, combat children malnutrition in India and providing assistance to the earthquake in Turkey.

Companies that will survive in the long run is a company like Fannie mae and Procter & Gamble, which cares for the poor or people in trouble and friendly to the environment. Instead the company is not sensitive to people who are not lucky, even get rid of them, criticize them, hurt them, mngambil their rights, their blood spilled and no friendly with the environment and corporate arrogance, then the company will not be short-lived and will go bankrupt.

"Do you know a bankrupt? They said, bankruptcy (bankruptcy) is a person who does not have the money or objects, then the Prophet said: "The definition is in bankruptcy for my people who came to the Day of Resurrection with prayer zakat, fasting but this is always critical, menunduh it, eat this stuff, the blood shed it, beat it, then the virtue of charity and diambillah given to people who have been hurt and if still not enough reward, then sin than those who hurt will be taken and charged to them. "The word of Allah s.a.w.