VALUE BASED POSITION DETERMINATION

Competition determines the market targeting the company. Corporate enterprises should examine the position of competitors and decide the best position. Positioning is the act of designing the company's image and value offered so that customers in a segment to understand and appreciate the company's position in relation to competitors. Positioning task consists of three steps: identify possible competitive advantage to be used, choose the most appropriate and is effectively sent to the market requirement of the position of the selected companies. Product positioning strategy of the company will then move allows the company to kinkan next step, namely the marketing plan used competing strategies. can be grouped according to the value of positioning, according to competitors, according to the benefits, according to usage, according to the user, meurut product categories, and. according to attribute

Positioning according to the value of the product is positioned as a leader in offering the best value. Values influenced the quality and price. Pertamina and oil MESRAN offering quality products that have the ability to protect the engine. Oli also get a certificate of quality from the international certification agencies. Besides also equipped with elegant packaging will add value for consumers who dibidiknya, so consumers are expected to feel satisfied. With integrated marketing communications, eventually became the brand of oil MESRAN line in Indonesia. Mesran oil ad with the slogan "More Satisfied with MESRAN".

Likewise with Polytron for audio brand, positioning products with sound quality and quality after sales service to provide value to customers. Polytron always improve the quality of the innovation through research and development of non-stop. Has obtained several awards including the Best Seller in 2005 for Audio Home System and GfK Certified Indonesia, Adi Anugrah Asli Indonesia Product, Indonesia Gold Award of Good Design for the product Slim Mini Compo Polytron PSC200, Inovation Award for the Home Theater Television, Indonesia Customer Satisfaction Award (ICSA) and the Best Company Award instrumental in the development of Technology from President Susilo Bambang Yudhoyono. Polytron also received Top Brand Award from the Frontier Consulting Group.