Be The First

JACK Trout in his book Trout on Strategy, one of the core of the strategy is to be different. Be the first, attribute mastery, leadership, weapons, how products are made, and events. If not, then the low prices.

Michael Dell decided to sell the PC in a different way, namely to become the first to sell PCs directly to consumers and assembling orders. Michael Dell does not sell PCs to the distributors. Now, everyone in this industry is trying to imitate Dell's strategy, but it was too late. "When there's only you and your customers, you actually have to start a relationship with customers" said Michael Dell.

Harvard was the first university in America and is currently regarded as a prestigious university in the world, especially in the field of business. Harvard Business School was founded in 1908 and a master's degree mewisuda first time in management in 1910. Harvard Business School is the first business school to require a university degree to enter the management program. To maintain its leadership, Harvard Business School launched the Harvard Business Review, is a milestone publishing. For more than 75 years of The Harvard Business Review has been influential in shaping the world of management thinking.

Reliable strategy to compete is to become the first in the product category you are entering. Band Aid is the first tape wound. Charles Schwab is the company's shares with a discount broker first. CNN, the cable TV networks first. Compaq, a portable PC pertma. Domino's, the store between the first pizza. ESPN, the cable network's first sports. Gore-Tex waterproof fabric first. Hewlett-Packard is a desktop laser printer producing the first. Intel's first microprocessor. Jell-O gelatin dessert first. Kentucky Fried Chicken, fried chicken restaurant first. Q-Tips, cotton swabs first. Reynolds Wrap, aluminum foil first. Rollerblate, the first skates.

In Yogyakarta, you can also know the Islamic University of Indonesia (UII) as the first university of Yogyakarta. STMIK AMIKOM Yogyakarta as a place to lecture the first tie. Al-Fath Islamic clothing stores first. Karita Muslim fashion store for teens first. Primagama a test counseling program received the first guarantees. Retjo Tank is the first private radio station. Geronimo is a private radio for the first teenagers. Being the first is one of the competing strategies are fairly reliable.