TECHNICAL CREATE IDE: MINIMASI

Many who ask me. Bagaimanakan idea how to create it?. How to implement these ideas can be realized in the business?. Even if necessary, how it can bounce ideas business?. To create an original idea is not easy, it can be used several techniques ". One such technique is the technique minimasi.

Minimasi techniques other than diminution in the reduction can also be physical in terms of time. Honda success using the techniques in terms of physical minimasi, when entering the U.S. market. At that time in the United States have a motorcycle is a big motorcycle 250 cc and 350 cc. Honda originally tried to make a big motorcycle, but a failure. Finally Honda use minimization techniques to create a 50 cc bike called the Super Cup, which started the success of Honda. In only a 5-year term, one of two motorcycles in Los Angeles, Honda brand. Sony Chairman Akio Morita is also using the minimization technique. When he saw the young kids listening to music with a large carrying a tape recorder on his shoulders carried everywhere, why do not can be replaced with a small tape recorder that can be inserted into the pocket. The idea is realized by Morita with the Walkman was created, which is the beginning of the success of the Sony company. Minimization of this idea appears also from Sony, Handycam, which is minimization of a large video camera. Floppy disk is a data storage minimization of great physical shape, either in the form of magnetic tape or magnetic disk. Even in times of crisis minimasi technique is very beneficial. Packaging 1 kg weight can be minimized for example by 200 grams or 100 grams, thus the price will be cheaper. In times of crisis, just the price factor in determining consumers decide to buy a product.

Minimization techniques can also be done on time. Dell Computer is used to the time required for testing a network requires 60 to 90 days can be shortened to 15 days. Order PC only takes one day and a complex system takes only five days. Minimization is combined with E-Commerce Dell can bounce back and become the number one PC vendor in the world in 1999. While Citibank using error minimization techniques in the process of serving the customer. To improve the quality of service Citibank sigma system. The greater the sigma, the smaller the error, and vice versa. However Citibank also admitted, without human resources would not have satisfied the customer satisfaction.

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STRATEGI IMITASI

Imitation strategy is the strategy that mimics the strategy of other companies. In his book Managing imitation strategy, Steven P. Imitation strategy Schnaar classifies into four types. Imitation strategy is the first type of piracy strategy. Companies that perform this kind of imitation strategy to sell products with the brand and product design exactly the same so that the counterfeit products are often called. This strategy has dogolongkan illegal activities. Imitation strategy is the second type of cloning strategy. Companies using this strategy are really imitate an existing product, but given the other brands, for example in the field of children mainanan Tyco Toys issued a product that mimics SuperBlocks Lego. Tyco Toys Lego demands, but without success, because imitation Lego toys indeed there ever was in the 1940s in England. Strategy imitation third type is a strategy that mimics the design or trade dress mentioned, too. For example imitated by Adidus Adidas, Adidas symbol on the leaves number three, was at number two Adidus. Strategy imitation of the fourth is a creative adaptation strategies, namely copying existing products and developing or adapting to apply to the new environment. According to Theodore Levitt, is called innovative imitator imitator. This strategy is also referred to as a strategy of camouflage or disguise strategies.

For large companies, using a strategy of imitation is only used for short-term, such as Toyota's Lexus to compete with BMW and compete with Rinso Wings. While small companies are often used as a permanent strategy. Small brands in general when entering the market reach of major brands or regions that are difficult to reach by big brands. This strategy is suitable for the target market lower. By selecting the target market lower, then the lower cost strategy than the imitated brand. So Klin imitate Rinso packaging with prices 10 to 15% below Rinso, Oreo imitated by Rodeo, Mie Delicious copied by Supermi by removing the word Delicious, would sedapnya

Imitation strategy not only imitate in making products, but also imitate the strategy of promotion and distribution strategies. However, imitation strategy is only used at the beginning of it, if want to succeed in the long run. Because the marketing strategy, especially stretegi positioning is a strategy that puts a product that has a good position in the consumer's mind, so if companies continue to use this strategy for the long term this company will be a firm follower of it, will never be number one company or market leader if you only use imitation strategies.

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TOSS DO BUSINESS WITH NOBLE

Many entrepreneurs or companies when in a state of recession or in hardship discharge is done by employees, even state-owned property that serves pemerintahpun provide jobs as the responsibility for implementa-tion of the Constitution, such as PT. Indonesian Aerospace employees prefer PHK. But it was not done by the famous clothing company Levi Strauss.

Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.

The greatest challenge facing the company occurred in 1906, when an earthquake followed by a fire that destroyed the company headquarters and two factories. The actions of Levi Strauss to give credit to customers so they can grosirnya up and back in business. Companies continue to pay his employees and a temporary office and showroom is open to give them something to do, while the new headquarters and a factory was built. At the time of great depression, when the CEO Walter Haas Sr.. Stay hiring employees by having them build a new floor at the company factory on Valencia Street in San Francisco and not dismiss them. He argued that workers who are authorized, the people who share the values and aspirations are similar to companies such as managers and owners, will make the company become the market leader. "You can not make people excited or get their support unless the organization has a soul" Haas said. Then provide equal opportunity for African-Americans to work in the factory plant in the 1950s and 1960s, when they expand their business into the southern states. In line with its business development, community of people who embrace their tradition of growing together. Levi-Strauss is now getting 40 percent of its profits from international business and plant products in more than 50 countries around the world. A quarter of employees working outside the United States. Levi Strauss chose to do the noble effort to keep driving up hiring employees when the company was in trouble. By doing noble Lord probably helped. We hope PT. Indonesian Aerospace to do the same.

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Commitment

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

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MERCY HEART

In 1995, Aaron Feurstein of Malden Mills decided to keep open the business after a major fire at the factory. He still employs 2400 people that he paid with his personal savings. Similarly, Levi-Strauss still hiring employees at the time of the earthquake that followed a fire that caused the destruction of the headquarters and factory in 1906, rather than dismiss them. The story of Malden Mills and the leader of Levi-Strauss is the pioneer of ethical behavior, Stuart Crainer writes in his book The 75 Greatest Management Decisions Ever Made. Ethical behavior is a charity that makes the company can survive until now.

Tony Buzan in his book The Power of Spitual Intelligence tells a man named Trevor Ferrell saw a homeless person living on the road in Philadelphia. Trevor asked the parents why there are people sleeping on the cold street. His parents explain "the man sleeping on the street because they do not have a home to shelter or care of family." Trevor asked his parents to drive into town to buy pillows and warm blankets for the homeless. Trevor's parents meet the demand. Trevor is 13 years old, doing an act of genuine compassion and is the starting point "Trevor Campaign". Since then, every night the volunteers, both adults and children walking through the streets of Philadelphia to distribute warm food, blankets, clothing, attention and love. When Trevor was asked whether the campaign perkemban outside estimates, Trevor said "I never thought there would be 1100 volunteers, three vans, and a home for the homeless. What I want to do is help the homeless, one by one. ".

Al-Ghazali in his book-Tibr At Masbuk fi al-Nashihah al-Muluk, tells of Husayn ibn Ali that had reached him saying someone who makes him do not like, so he took a basket full of freshly picked dates and bring him home. He beats the man's door. The man stood up, opened the door, and looked Husain carrying baskets. The man asked, "What's grandson, O Messenger of Allah?". Husayn replied, "Take this basket of dates. Has reached me that you have presented your good deeds to me, so I responded with this. "

"A Muslim who gives food to his brother to the full and give drink to lose his thirst was not getting anything but removed from the Fire of Hell and her seven dibikinkan wide ditch between the two trenches along the journey of five hundred years and Nerakapun cried:" O God let me to bow down as a sense of gratitude to you because you have freed one of the people of Muhammad in which I had to obey You. Then God commanded to put people shodaqah with a piece of bread or a handful of Tamar into heaven. (Dhurotun Nasihin) "

Parable (maintenance incurred by) the people who spend their wealth in Allah's way is similar to a seed that grows seven stems and at each point a hundred seeds. God multiply (reward) to anyone you want. And Allah is (kurniaNya) the Knower (Al-Baqarah 261).

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LEARNING FROM THE COCA-COLA

Coca-Cola was first made in Atlanta, Georgia, by a pharmacist named John Pemberton Styth.Drink made from tree leaves in South America and seeds from West Africa as well as caramel, phosphoric acid and a combination of seven images of natural taste with a well kept secret until now. Coa-Cola name and written in italics are interesting proposed by Frank Robinson who is the holder Bookkeeping Pemberton. Although Coca-Cola was first created in the United States, but in the year 1906 had opened the bottle factory in Canada, Cuba and Panama, and soon followed in other countries. Coca-Cola is now producing more than 300 brands in more than 200 countries. More than 70% revenue came from outside the United States, which shows that Coca-Cola is a truly global company. In the year 2003, Coca-Cola Company elected as the Most Amazing World ranked 9th version of Fortune magazine.

Coca-Cola had failed in the first year sales. Sales conducted by placing a Coca-Cola in the beverage in the pharmacy at a price of 5 cents per glass and 73.96 dollars spent to promote through the distribution of thousands of banners and ads that offer coupons for free drinks. The result on the average 6 glasses per day, resulting in 50 dollars in revenue that first year. Thus a loss in the first year. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. At the Atlanta Journal Coca-Cola displays the slogan "Coca-Cola. Delicious!Refreshing! Fun! Exciting! Drink Soda Pop Top, contain ingredients that wonderful Coca plant and the famous Cola nut it ". Georgia school report includes Coke ad which states that the drink is "delicious and refreshing".

The success of Coca-Cola stood out as a clever promotion through the bottle design competition in 1915. Winners of the competition is Root Glass Company. "We need a bottle in which someone would know him as the Coca-Cola even as he felt it in the dark" said Asa Candler, who was then serving as president of Coke. Coca-Cola bottle to distinguish the brand and increase brand identity and maintained until 1955, just after the Coca-Cola is available in cans.

Coca-Cola's greatness is the ability to target the right markets, make product placement a good position, maintaining product quality, packaging mernacang can distinguish with other beverages, manages an extraordinary distribution, promotion of a positive association and use the sale as well as the modus operandi involves community and local initiatives.

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Learning From the Banana Tree

Banana trees are God's creation of plants that are beneficial to humans. Banana tree grown in tropical regions such as Asia, Australia, Africa and America. Philosophy of banana trees used by PT Gobel Dharma Nusantara to mobilize its human resources to be able to compete with other companies. Companies that berpatungan with this company Matsushita Panasonic products are able to export.

This philosophy found by the founder of PT. Gobel Dharma Nusantara, Thayeb Mohammad Gobel in 1954.

Banana tree is a useful tree all. Banana long curved shape and a yellow or red. Soft yellow flesh and sweet taste when ripe and contain vitamins. The leaves can be used to wrap rice pecel, oilcake, botok, Nogosari and so on.

Pelapahnya for children's toys, the toy horse and rifle-senapanan. Heart can be made of vegetables and trees can be used to put the puppets in a puppet show. Even the skin can be eaten goat pisangpun.

It describes the philosophy that employees at PT Gobel Dharma Nusantara make all the products that benefit the community and conduct cooperation in the group.

PT Gobel Dharma Nusantara using independent management that make an efficient management system, listening to and satisfying customers. All around him is a customer, such as communities, investors, suppliers, government, environment, bosses, subordinates and coworkers. Suppliers and distributors are both standing and prosperous.

PT Gobel Dharma Nusantara trying to produce a useful product, according to the needs and have high quality with reasonable prices and satisfactory services to achieve public welfare. Advantages for investors, employees, business continuity and taxes as well as for the welfare of society.

Nothing''among us menzalimi each other.''Helm says PT Gobel Dharma Nusantara.

Prior to banana trees bear fruit, if cut, it will grow again to produce fruit. After bear fruit, the banana tree before it is ready to die.

Employees PT Gobel Dharma Nusantara make a total dedication. Prior to producing the best work, their abstinence to get out of the company. Ready to sacrifice for the company's goals for happiness together.

Employees think, that he worked at the factory's own little, and run a business with great sincerity, and humility. Progress and development can only be realized through joint efforts and cooperation of every employee company. United in spirit, vowed to carry out tasks in a company with high dedication, perseverance, and integrity.

But before dying, the children have to grow around the tree and are ready to replace the parent.

Chairman PT Gobel Dharma Nusantara have processed offspring survival to continue running the company to remain a leading company in the competition. All employees are empowered through the development of the individual at its core and is the personal responsibility and the company to serve the community as baton holders of its predecessor.

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