Commitment

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

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MERCY HEART

In 1995, Aaron Feurstein of Malden Mills decided to keep open the business after a major fire at the factory. He still employs 2400 people that he paid with his personal savings. Similarly, Levi-Strauss still hiring employees at the time of the earthquake that followed a fire that caused the destruction of the headquarters and factory in 1906, rather than dismiss them. The story of Malden Mills and the leader of Levi-Strauss is the pioneer of ethical behavior, Stuart Crainer writes in his book The 75 Greatest Management Decisions Ever Made. Ethical behavior is a charity that makes the company can survive until now.

Tony Buzan in his book The Power of Spitual Intelligence tells a man named Trevor Ferrell saw a homeless person living on the road in Philadelphia. Trevor asked the parents why there are people sleeping on the cold street. His parents explain "the man sleeping on the street because they do not have a home to shelter or care of family." Trevor asked his parents to drive into town to buy pillows and warm blankets for the homeless. Trevor's parents meet the demand. Trevor is 13 years old, doing an act of genuine compassion and is the starting point "Trevor Campaign". Since then, every night the volunteers, both adults and children walking through the streets of Philadelphia to distribute warm food, blankets, clothing, attention and love. When Trevor was asked whether the campaign perkemban outside estimates, Trevor said "I never thought there would be 1100 volunteers, three vans, and a home for the homeless. What I want to do is help the homeless, one by one. ".

Al-Ghazali in his book-Tibr At Masbuk fi al-Nashihah al-Muluk, tells of Husayn ibn Ali that had reached him saying someone who makes him do not like, so he took a basket full of freshly picked dates and bring him home. He beats the man's door. The man stood up, opened the door, and looked Husain carrying baskets. The man asked, "What's grandson, O Messenger of Allah?". Husayn replied, "Take this basket of dates. Has reached me that you have presented your good deeds to me, so I responded with this. "

"A Muslim who gives food to his brother to the full and give drink to lose his thirst was not getting anything but removed from the Fire of Hell and her seven dibikinkan wide ditch between the two trenches along the journey of five hundred years and Nerakapun cried:" O God let me to bow down as a sense of gratitude to you because you have freed one of the people of Muhammad in which I had to obey You. Then God commanded to put people shodaqah with a piece of bread or a handful of Tamar into heaven. (Dhurotun Nasihin) "

Parable (maintenance incurred by) the people who spend their wealth in Allah's way is similar to a seed that grows seven stems and at each point a hundred seeds. God multiply (reward) to anyone you want. And Allah is (kurniaNya) the Knower (Al-Baqarah 261).

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LEARNING FROM THE COCA-COLA

Coca-Cola was first made in Atlanta, Georgia, by a pharmacist named John Pemberton Styth.Drink made from tree leaves in South America and seeds from West Africa as well as caramel, phosphoric acid and a combination of seven images of natural taste with a well kept secret until now. Coa-Cola name and written in italics are interesting proposed by Frank Robinson who is the holder Bookkeeping Pemberton. Although Coca-Cola was first created in the United States, but in the year 1906 had opened the bottle factory in Canada, Cuba and Panama, and soon followed in other countries. Coca-Cola is now producing more than 300 brands in more than 200 countries. More than 70% revenue came from outside the United States, which shows that Coca-Cola is a truly global company. In the year 2003, Coca-Cola Company elected as the Most Amazing World ranked 9th version of Fortune magazine.

Coca-Cola had failed in the first year sales. Sales conducted by placing a Coca-Cola in the beverage in the pharmacy at a price of 5 cents per glass and 73.96 dollars spent to promote through the distribution of thousands of banners and ads that offer coupons for free drinks. The result on the average 6 glasses per day, resulting in 50 dollars in revenue that first year. Thus a loss in the first year. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. At the Atlanta Journal Coca-Cola displays the slogan "Coca-Cola. Delicious!Refreshing! Fun! Exciting! Drink Soda Pop Top, contain ingredients that wonderful Coca plant and the famous Cola nut it ". Georgia school report includes Coke ad which states that the drink is "delicious and refreshing".

The success of Coca-Cola stood out as a clever promotion through the bottle design competition in 1915. Winners of the competition is Root Glass Company. "We need a bottle in which someone would know him as the Coca-Cola even as he felt it in the dark" said Asa Candler, who was then serving as president of Coke. Coca-Cola bottle to distinguish the brand and increase brand identity and maintained until 1955, just after the Coca-Cola is available in cans.

Coca-Cola's greatness is the ability to target the right markets, make product placement a good position, maintaining product quality, packaging mernacang can distinguish with other beverages, manages an extraordinary distribution, promotion of a positive association and use the sale as well as the modus operandi involves community and local initiatives.

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Learning From the Banana Tree

Banana trees are God's creation of plants that are beneficial to humans. Banana tree grown in tropical regions such as Asia, Australia, Africa and America. Philosophy of banana trees used by PT Gobel Dharma Nusantara to mobilize its human resources to be able to compete with other companies. Companies that berpatungan with this company Matsushita Panasonic products are able to export.

This philosophy found by the founder of PT. Gobel Dharma Nusantara, Thayeb Mohammad Gobel in 1954.

Banana tree is a useful tree all. Banana long curved shape and a yellow or red. Soft yellow flesh and sweet taste when ripe and contain vitamins. The leaves can be used to wrap rice pecel, oilcake, botok, Nogosari and so on.

Pelapahnya for children's toys, the toy horse and rifle-senapanan. Heart can be made of vegetables and trees can be used to put the puppets in a puppet show. Even the skin can be eaten goat pisangpun.

It describes the philosophy that employees at PT Gobel Dharma Nusantara make all the products that benefit the community and conduct cooperation in the group.

PT Gobel Dharma Nusantara using independent management that make an efficient management system, listening to and satisfying customers. All around him is a customer, such as communities, investors, suppliers, government, environment, bosses, subordinates and coworkers. Suppliers and distributors are both standing and prosperous.

PT Gobel Dharma Nusantara trying to produce a useful product, according to the needs and have high quality with reasonable prices and satisfactory services to achieve public welfare. Advantages for investors, employees, business continuity and taxes as well as for the welfare of society.

Nothing''among us menzalimi each other.''Helm says PT Gobel Dharma Nusantara.

Prior to banana trees bear fruit, if cut, it will grow again to produce fruit. After bear fruit, the banana tree before it is ready to die.

Employees PT Gobel Dharma Nusantara make a total dedication. Prior to producing the best work, their abstinence to get out of the company. Ready to sacrifice for the company's goals for happiness together.

Employees think, that he worked at the factory's own little, and run a business with great sincerity, and humility. Progress and development can only be realized through joint efforts and cooperation of every employee company. United in spirit, vowed to carry out tasks in a company with high dedication, perseverance, and integrity.

But before dying, the children have to grow around the tree and are ready to replace the parent.

Chairman PT Gobel Dharma Nusantara have processed offspring survival to continue running the company to remain a leading company in the competition. All employees are empowered through the development of the individual at its core and is the personal responsibility and the company to serve the community as baton holders of its predecessor.

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Learning From Ants and Leaf Lice

Type ant and some aphids have a symbiotic relationship called. In symbiosis, different animal species help each other. Aphids are small insects that move slowly, live plants and feed on nectar. Nectar is sucked from the tree trunk with a sharp mouth and long. When ingested, nectar turned into a sweet substance called honey dew. This material was then issued by the lice through organs called kornikula. This honey dew favorite food of red ants, which eat as much as they can be produced by the aphids. With cattle aphids, ants have a backup that is always readily available.

To protect the reserve honey dew, ant very concerned about his aphids. For example, an ant infestation is to move a lot nektarnya place, and if the food search area becomes too crowded, ants, lice will move to an area that is more lax. Ants also attack any insects trying to eat the aphids, even though the attacker may be much larger than the ants themselves.

Scientists have been obtained certainty when or how this special relationship began. However, with the discovery of the ants and aphids that have become fossilized together, proved that these two types of insects have helped each other since at least 30 million years ago. The story of ants and aphids, according to Stephen R Covey, called the effectiveness, which is a balance between production and production capacity.

Production is the result of a chill, the honey dew. While production capacity is the ability or asset that produces honey dew, namely aphids. Ant trying to maintain and protect aphids best, so that aphids are still producing honey embut. Ants effective action.

In business, we often seek profit or short-term results with production or impair the ability of physical assets, such as cars, computers, telephone, fax, and even our bodies or our environment. We rarely maintain or care for cars, computers, telephone and fax. Once the asset is damaged, then we realized that the asset is a key asset. The cost to repair these assets much more expensive than maintaining these assets on a regular basis. So we have to do things that are not effective.

We also often talk about customer service. We often ignore those who deal with customers, ie employees. So we just realized after customers gradually left us. Trust and loyalty to us is lost. Usually we just blame employee. That action is not effective. If we want our employees to treat customers well, then we also have to treat our employees like customers.

''You can buy someone's hand, but was never able to buy his heart. His heart is the place to be enthusiasm, loyalty. You can buy his back, but can not buy brains. That's where his creativity, his intelligence, his wits,''said Stephen R Covey.

Proved effective for the acts we must learn to ants and aphids.

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KEEP YOUR CREATIVITY

Entrepreneurs are people who respond to any changes in the environment in a creative and innovative. Any kind of environment does not cause problems, including crisis since responded to creative and innovative. Thus, behind the emergence of difficulties or the threat there is also a promising opportunity. Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas.

We all really are creative beings, but because creativity is rarely practiced on a regular basis, then this creativity eventually become paralyzed, the muscles like a man who was never trained. The results of the tests to measure creativity in different age groups showed this. George Land reported in the Break-Point and Beyond, that the 5-year-olds scored 98%, 10-year-olds scored 32%, 15-year-olds scored 10%, and adults 42 years of age scored only 2%. This happens because the children make creative thinking skills as a routine activity. They are always watching and asking and his favorite question is "Why?". Sometimes these children do not believe what adults say to them to test themselves and their own conclusions. When my first child was three years old asked his mother "Mom. Heaven is like what? ". Her mother said "If we ask for food, the food came alone. If we want to come drink then drink alone ". My children spontaneously responded "yes ma'am restaurant Rich". My wife got these answers, smiling. Even I can not question less interesting. When I came home from work, children who suddenly gives me guess. "Pak. Five tennis balls fell in a so what? ". "Four" I replied. "One Pak. That really be a rabbit "he said. "How?" I asked with amazement. "Yes. Because pocus "she replied innocently. Apparently he saw the magic that turns on the TV tennis ball into a rabbit. Even a very brilliant idea that came from a toddler when the child was walking at night, then he tripped over a stone because of the dark, spotan he said "there is light harusny shoes". This idea inspired shoemaker existing lights. This is an extraordinary creativity. Indeed in the end the children will learn to follow adult rules and make an informed without again. By following the rules and restrictions are actually adults we have to limit our creativity. But the question remains, menaruik conclusions and see things from a new perspective, like the children, we will remain creative and innovative.

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STRATEGY IMITATION

Imitation strategy is the strategy that mimics the strategy of other companies. In his book Managing imitation strategy, Steven P. Imitation strategy Schnaar classifies into four types. Imitation strategy is the first type of piracy strategy. Companies that perform this kind of imitation strategy to sell products with the brand and product design exactly the same so that the counterfeit products are often called. This strategy has dogolongkan illegal activities. Imitation strategy is the second type of cloning strategy. Companies using this strategy are really imitate an existing product, but given the other brands, for example in the field of children mainanan Tyco Toys issued a product that mimics SuperBlocks Lego. Tyco Toys Lego demands, but without success, because imitation Lego toys indeed there ever was in the 1940s in England. Strategy imitation third type is a strategy that mimics the design or trade dress mentioned, too. For example imitated by Adidus Adidas, Adidas symbol on the leaves number three, was at number two Adidus. Strategy imitation of the fourth is a creative adaptation strategies, namely copying existing products and developing or adapting to apply to the new environment. According to Theodore Levitt, is called innovative imitator imitator. This strategy is also referred to as a strategy of camouflage or disguise strategies.

For large companies, using a strategy of imitation is only used for short-term, such as Toyota's Lexus to compete with BMW and compete with Rinso Wings. While small companies are often used as a permanent strategy. Small brands in general when entering the market reach of major brands or regions that are difficult to reach by big brands. This strategy is suitable for the target market lower. By selecting the target market lower, then the lower cost strategy than the imitated brand. So Klin imitate Rinso packaging with prices 10 to 15% below Rinso, Oreo imitated by Rodeo, Mie Sedaap imitated by Supermi by issuing Sedaaap said, would sedaaapnya

Imitation strategy not only imitate in making products, but also imitate the strategy of promotion and distribution strategies. However, imitation strategy is only used at the beginning of it, if want to succeed in the long run. Because the marketing strategy, especially stretegi positioning is a strategy that puts a product that has a good position in the consumer's mind, so if companies continue to use this strategy for the long term this company will be a firm follower of it, will never be number one company or market leader if you only use imitation strategies.

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