ENTREPRENEUR OF AN IMPACT WEAPON

A good entrepreneur must have the soul of a leader. The success of an organization or company, is determined by the leader. Center circle of leadership is communication. Communication is an art or a way to communicate something, to get others to understand us. "Communication is the most important skill in life. We spend most of our awake hours to communicate "said Stephen R. Covey. Subordinates in solving problems, we tend to rush in, to fix things with good advice. But we often fail, especially the failure to take the time to diagnose the problem to really understand in depth the problem first. We usually try to dimengeri first. Most people do not listen with the intention of frightening, but they heard to answer. They are ready to talk, filtering everything through their own paradigms, reading their autobiography into other people's lives. To try to understand first, we need a paradigm shift that is not easy. We have been taught since childhood to speak, write and read. We are not taught, how good to hear that. Heard there are several levels, ranging from not trying to hear, pretending to listen, to hear only the part that we enjoy it, listen with full attention and active listening Active Listening is the central point of communication. Active listening more effectively used, if

other person has a problem. Starting from problems experienced by children, teenagers, their parents until problems in the company. Active listening goal is to help the other person go from a problem that looks to the underlying problems or real problems, prevent you from giving solving problems, helping the other person to solve problems independently and stimulate a warmer relationship.

Active listening is to hear the response to words, intentions and feelings of the speaker. In response, words, intentions and feelings of other person, then the other person would be delighted, because feelings can dilesap little by little, could be more friendly and more profound love. The other person will begin to listen to you and become more responsible. You do not have to be "super people".

One of my staff, often not in the office. Usually the personnel to call and ask him to come in and given a warning kadangkali. Often it is precisely these employees often do not even work. My experience teaches that not so in the employee handle. I am doing with actively mendengarkanm why he did not come to work. "Is there a problem, why you often do not come to work?" I asked. "No sir" he said simply "What can I help you?" I said. "No sir" he said simply. "But why?" I asked. "Well sir. My maid, when I want to go to work out with high school kids, so I waited until the kids are leaving high school or, occasionally, often do not enter. By dating the maid, my son palingkecil not preserved, even had my son go into the pool, so that once worried sayakan sir "he replied. "What can I Bantu, so that these problems can be done?" Ask me. "I can finish it yourself" she said. Since then, my staff is always entered. From there we can find the main problem, why he often does not enter. With active listening, we do not need to solve the problem, but he was able to finish it himself. Active listening is the central point of communication, one that determines the success of an entrepreneur. Active listening is a powerful weapon for an entrepreneur.

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VALUE BASED POSITION DETERMINATION

Competition determines the market targeting the company. Corporate enterprises should examine the position of competitors and decide the best position. Positioning is the act of designing the company's image and value offered so that customers in a segment to understand and appreciate the company's position in relation to competitors. Positioning task consists of three steps: identify possible competitive advantage to be used, choose the most appropriate and is effectively sent to the market requirement of the position of the selected companies. Product positioning strategy of the company will then move allows the company to kinkan next step, namely the marketing plan used competing strategies. can be grouped according to the value of positioning, according to competitors, according to the benefits, according to usage, according to the user, meurut product categories, and. according to attribute

Positioning according to the value of the product is positioned as a leader in offering the best value. Values influenced the quality and price. Pertamina and oil MESRAN offering quality products that have the ability to protect the engine. Oli also get a certificate of quality from the international certification agencies. Besides also equipped with elegant packaging will add value for consumers who dibidiknya, so consumers are expected to feel satisfied. With integrated marketing communications, eventually became the brand of oil MESRAN line in Indonesia. Mesran oil ad with the slogan "More Satisfied with MESRAN".

Likewise with Polytron for audio brand, positioning products with sound quality and quality after sales service to provide value to customers. Polytron always improve the quality of the innovation through research and development of non-stop. Has obtained several awards including the Best Seller in 2005 for Audio Home System and GfK Certified Indonesia, Adi Anugrah Asli Indonesia Product, Indonesia Gold Award of Good Design for the product Slim Mini Compo Polytron PSC200, Inovation Award for the Home Theater Television, Indonesia Customer Satisfaction Award (ICSA) and the Best Company Award instrumental in the development of Technology from President Susilo Bambang Yudhoyono. Polytron also received Top Brand Award from the Frontier Consulting Group.

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BENEFITS BASED POSITION DETERMINATION

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include manfat symbolic, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental.

Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai Mercy, BMW and Volvo. "Consumers who buy an expensive car to show success in a career. By buying an expensive car, which they obtained success can be seen by others "said one customer Mercy. Though really just a false success, but in Indonesia this sibol benefits many are still chasing him. BMW uses the slogan "The Ultimate Driving Machine".

Positioning is based on the functional benefits on the basis of positioning the functional benefits of these products. Bimoli cooking oil using functional benefits by using "cooking oil with the best quality with the content of omega-9". Benefits of omega 9 is said to reduce the risk of coronary heart disease and the relative heat resistance. Similarly ProXL using functional positioning based on the slogan "Not Just Talk".

Positioning based on experimental determination of benefits based on the position in the customer experience using the product both appearance and comfort. Viva face powder using experimental based positioning. With the slogan "suitable for tropical skin". Most use Viva mother and brother because they use it. Youth group woke up not only alone but because of their compatibility with the skin or the convenience to use it. Viva is a local brand that could last more than 45 years of the onslaught of global brands with a wider variety of sharp competition. Viva remains the Top Brand of Indonesia to face powder category.

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BENEFITS BASED POSITION DETERMINATION

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include manfat symbolic, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental.

Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai Mercy, BMW and Volvo. "Consumers who buy an expensive car to show success in a career. By buying an expensive car, which they obtained success can be seen by others "said one customer Mercy. Though really just a false success, but in Indonesia this sibol benefits many are still chasing him. BMW uses the slogan "The Ultimate Driving Machine".

Positioning is based on the functional benefits on the basis of positioning the functional benefits of these products. Bimoli cooking oil using functional benefits by using "cooking oil with the best quality with the content of omega-9". Benefits of omega 9 is said to reduce the risk of coronary heart disease and the relative heat resistance. Similarly ProXL using functional positioning based on the slogan "Not Just Talk".

Positioning based on experimental determination of benefits based on the position in the customer experience using the product both appearance and comfort. Viva face powder using experimental based positioning. With the slogan "suitable for tropical skin". Most use Viva mother and brother because they use it. Youth group woke up not only alone but because of their compatibility with the skin or the convenience to use it. Viva is a local brand that could last more than 45 years of the onslaught of global brands with a wider variety of sharp competition. Viva remains the Top Brand of Indonesia to face powder category.

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SECRET WEAPON

If functionality focused on corporate talent management processes to achieve certain results, then the vitality focus on attitudes and ways of thinking people to be responsible to the process, not only in human resources, but the entire line and all the way to the top of the organization. Vitality has three characteristics of commitment, promise, and accountability. Writes Douglan A Ready and Jay Conger A published Harvard Business Review in June 2007.

To build commitment, P & G to build internal education programs that provide opportunities to take real responsibility in working on important projects using the company's full resources. Extensive internal program can be a channel organization, because it is time that can be used to encourage managers, train and advise internally. At HSBC, commitment to the future leaders Green personified by stating "Nothing is more important than the right to take the commitment ... all the way taken by the senior position of the most influential. "Executive line directly participate in the process, in cooperation with the functions and resources of regional centers to fill important positions.

The promise reflects the degree of commitment to corporate leaders to talent management in detail. P & G employees in the development of promising career from day to day that started at the company. They work with their hiring managers and those who develop the P & G called 'the circulation of career development'. To which has a high potential, P & G introduced a 'work intended' to be achieved only if the employee to continue doing, to give the impression and show potential to grow. Accountability implemented by all stakeholders to create a system and talent development process went well. "At P & G career planning for all the general manager and vice president and the talent pool in accordance with the referred to as the 165 top companies," said Lafley, CEO of P & G. While at HSBC, the executives responsible for the talent pool and maintain a heartfelt talent management processes.

Companies who admired the world has a good process in developing the talents of employees to prepare future leaders. Usually the process is relatively easy to imitate by competitors. Something hard to imitate by competitors is the spirit, which is part of vitality. Morale is a measure used to build the company's corporate culture is. The spirit of personnel should be properly maintained to keep high-performing companies. Which is based on the spirit of a noble vision and sustained by prayer is the secret weapon.

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EFFECTIVE ACTION

Ant is an animal which enshrined by Allah in the Qur'an in Surat An-Naml (ants). God calls in this letter so that people take a lesson from the life of ants. Ants are animals that live in groups in the ground, making holes and space as a terraced house and the barn where winter food stores. Neatness and discipline contained in the ant kingdom as part of that must be emulated by humans. Ants also have the ability to cooperate with other animals, one of them is aphids.

Type ant and some aphids have a symbiotic relationship called. In symbiosis, different animal species help each other. Aphids are small insects that move slowly, live plants and feed on nectar. Nectar is sucked from the tree trunk with a sharp mouth and long. When ingested, nectar turned into a sweet substance called honey dew. This material was then issued by the lice through organs called kornikula. This honey dew favorite food of red ants, which eat as much as they can be produced by the aphids. With cattle aphids, ants have a backup that is always readily available.

To protect the reserve honey dew, ant very concerned about his aphids. For example, an ant infestation is to move a lot nektarnya place, and if the food search area becomes too crowded, ants, lice will move to an area that is more lax. Ants also attack any insects trying to eat the aphids, even though the attacker may be much larger than the ants themselves. Scientists have been obtained certainty when or how this special relationship began. However, with the discovery of the ants and aphids that have become fossilized together, proved that these two types of insects have helped each other since at least 30 million years ago.

The story of ants and aphids, according to Stephen R. Covey called the effectiveness, which is a balance between production and production capacity. Production is the result of a chill, the honey dew. While production capacity is the ability or asset that produces honey dew, namely aphids. Ant trying to maintain and protect aphids best, so that aphids are still producing honey embut. Ants effective action.

In business, we often seek profit or short-term results with production or impair the ability of physical assets, such as cars, computers, telephone, fax, and even our bodies or our environment. We rarely maintain or care for cars, computers, telephone and fax. Once the asset is damaged, then we realized that the asset is a key asset. The cost to repair these assets much more expensive than maintaining these assets on a regular basis. So we have to do things that are not effective.

We also often talk about customer service. We often ignore those who deal with customers, ie employees. So we just realized after customers gradually left us. Trust and loyalty to us is lost. Usually we just blame employee. That action is not effective. If we want our employees to treat customers well, then we also have to treat our employees like customers. "You can buy someone's hand, but was never able to buy his heart. His heart is the place to be enthusiasm, loyalty. You can buy his back, but can not buy brains. That's where his creativity, his intelligence, his wits. "Said Stephen R. Covey. Proved effective for the acts we must learn to ants and aphids.

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MUST BE ABLE TO PERFORMANCE ON

Working ability should be able to display the packaging. Working ability can be, the ability to protect the contents of the product, ease of storage, ease of use the product, protects from damage and environmentally friendly. Packaging of drugs and food have the ability to protect drugs and food in it and easy to store. For motor oil or car that has the ability to package the work if the oil can be poured or ease of use.

In addition to the physical product is also labeled for identification purposes, determining the level, description and explanation of the campaign. In general, any law that rules set manufacturers to include specific information on the labels of products for the clarity and consumer protection. Fast-food companies to change from plastic packaging to the paper can be recycled for environmental friendly.

Many companies are developing smart packaging with packaging that includes a magnetic strip, bar codes and chips that have the ability to communicate with various devices, such as computers or other electronic equipment. With the smart packaging products where the seller has become easy to process these products right from purchase to sale.

Packaging in addition to considering the consumer's ability to work, should also consider the retailer's ability to work from the economic side. Consumers and retailers prefer the packaging that really keep the food in it so as not stale or damaged. But for manufacturers to provide packaging that has the ability to work it requires a relatively large cost, so sometimes with no ability to provide a packaging manufacturer that has the capability of this work may cause consumers and retailers are feeling disappointed.

In conclusion, the majority of the entire package does not run properly VIEW criteria, because the interests of each pack has different purposes and vary from one product category to other product categories. Emotional appeal of dominate several products like perfume. The appeal of information is important for basic food products and medicines. While the visibility and attractiveness of public employment skills needed by all products. Even so the package should be adjusted with the market situation and competitive conditions

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