LEADERSHIP STYLE OF HEAVEN

According to Peter F. Drucker, leadership no connection apart from the culture (the culture) is carried by the community it serves. Cultures were even featured as an integral part in the overall leadership, the kind commonly known as a frame style (style), so there are terms of leadership style or leadership style Japanese Chinese or Western style of leadership and so on.

Leadership served a mission for the institution they serve, operate based on cultural and leadership activities serve to develop any productive work and making manjadi to perform each job, do it based on the breath, spirit and soul of culture. In managing the social impact and social responsibility, the existence and activities of the institution they serve, leaders do in the understanding of the culture.

In East and Southeast Asia, perhaps we can not hesitate to talk about Japanese culture, Korean culture, Chinese culture and the culture of Indonesia in addition to cultures of other, more local and regional nature. Indonesian culture, which according to Ki Hajar Dewantara is the culmination of all the regional culture, which then interact with each other and to adapt gradually dissolve into a single personality. Leadership style taught Ki Hajar Dewantoro, "Tulodho Sung Ngarso Ing, Ing Madyo Karso Mangun, Tut Wuri Handayani", ie in front should be an example, in the middle must be supported and must follow behind, is one of the foundation's leadership style with Indonesian culture .

We also know Hasta Brata leadership style, which has the leadership qualities of the sun, moon, stars, wind, fire, clouds, oceans and earth. Leaders who have the qualities of the sun, should be able to provide a burning passion and power of spirit to his men. Leaders with the nature of the moon, must be interesting, given the beauty of working atmosphere, and association, as well as making light appears dark. Leaders who have the star qualities, must be able to provide the right direction for the way an organization or institution. Leaders also must have the nature of wind. He must be able to communicate well, able to motivate and to fill the gap with the expression of his soothing words, not just criticize. Leaders with the nature of fire, may be firm, without discrimination action against the guilty without hesitation. The nature of clouds has a strong authority, respected and loved by the people. Leaders must also possess the oceans and earth. That leader should be able to accommodate all the problems, remain patient and calm in providing solutions. He also had to stand firm and strong position, but be ready also to hear any feedback to be taken into consideration.

History proves that the storm time and age, not able to change the basic joints culture. Namely the belief in Essence, the Most High, Creator and togetherness in the context of mutual cooperation. Thus the sociological, cultural archetype of leadership is the leadership community Indonesia.

Rasulullah SAW. said: "Verily God created Adam with eight kids nature. Four characteristics of Heaven to experts, the sweet face, eloquent verbal, a pure heart and hands that provide assistance, and four properties to experts Hell, is a grim-faced people, cruel words, a hard heart, hands that will not help ". Morality based leader with a sweet face, eloquent verbal, a pure heart and hands that provide assistance Leadership Style is Heaven.

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Be The First

JACK Trout in his book Trout on Strategy, one of the core of the strategy is to be different. Be the first, attribute mastery, leadership, weapons, how products are made, and events. If not, then the low prices.

Michael Dell decided to sell the PC in a different way, namely to become the first to sell PCs directly to consumers and assembling orders. Michael Dell does not sell PCs to the distributors. Now, everyone in this industry is trying to imitate Dell's strategy, but it was too late. "When there's only you and your customers, you actually have to start a relationship with customers" said Michael Dell.

Harvard was the first university in America and is currently regarded as a prestigious university in the world, especially in the field of business. Harvard Business School was founded in 1908 and a master's degree mewisuda first time in management in 1910. Harvard Business School is the first business school to require a university degree to enter the management program. To maintain its leadership, Harvard Business School launched the Harvard Business Review, is a milestone publishing. For more than 75 years of The Harvard Business Review has been influential in shaping the world of management thinking.

Reliable strategy to compete is to become the first in the product category you are entering. Band Aid is the first tape wound. Charles Schwab is the company's shares with a discount broker first. CNN, the cable TV networks first. Compaq, a portable PC pertma. Domino's, the store between the first pizza. ESPN, the cable network's first sports. Gore-Tex waterproof fabric first. Hewlett-Packard is a desktop laser printer producing the first. Intel's first microprocessor. Jell-O gelatin dessert first. Kentucky Fried Chicken, fried chicken restaurant first. Q-Tips, cotton swabs first. Reynolds Wrap, aluminum foil first. Rollerblate, the first skates.

In Yogyakarta, you can also know the Islamic University of Indonesia (UII) as the first university of Yogyakarta. STMIK AMIKOM Yogyakarta as a place to lecture the first tie. Al-Fath Islamic clothing stores first. Karita Muslim fashion store for teens first. Primagama a test counseling program received the first guarantees. Retjo Tank is the first private radio station. Geronimo is a private radio for the first teenagers. Being the first is one of the competing strategies are fairly reliable.

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BE A GREAT LEADER

Great leader and a brilliant achievers believe that he himself created his world. Genesis was good or bad is they who created it. "I was responsible with this incident" they said. But you think otherwise kalu that everything happens for a victim of circumstance, then you put yourself as an object rather than subject. So what happens you will suffer and not think, behind the failure was still a chance.

Responsible is a leader kemantangan size. Responsible to lead men to trust their leaders that can cause tremendous synergy. John F. Kennedy is one such leader. When an incident Bay of Pigs, which is a crime that should never have happened, he menyatak the American people that the incident is under its responsibility. When it was spoken to the people, the Kennedy changed from politician to be a true leader. Kennedy did what he had done every great leader. "Those who are responsible is in power and those who avoid the responsibility that is not powerless" said Anthony Robbins.

My experience as a leader in one of the small of my small company was also taught that the responsibility can actually solve the problem. When one small institution which I led, the students held a demonstration for me to dismiss three of my employees who act arrogant to them, then I say to students who demonstrate it. First, I thank you for the students care about this institution and this institution berkeinginanan to be better in service. Secondly, I acknowledge my responsibility for the employee. If the students do want to get fired so before being fired, I was ready to be fired first. Then the students said that was not my preferred, but these three employees.

"To fire the employee for me as a leader easy, living made SK layoffs, but the third employee is a source of family income. If I fired, how his wife, son and how they support his family. Especially now in a crisis situation to get a new job they must have trouble "I replied. It turned out that my answer is to touch the hearts of the students, then they say "Well Mr. Yanto, then at least the employee is given a strong warning, so no more arrogant". "I will try to give warnings and educate" I replied. Finally, the issue can be done with peace and the students apologize to me. I also forgive them.

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Improve Business Spirit

Justice is fairness, honesty, sincerity is not biased. According to Ibn Khaldun, development can not be achieved except through justice and justice is the measure used to evaluate human God,Abu Yusuf explains the justice to the caliph Harun al-Rashid as saying''bring justice to those harmed and remove tyranny will increase revenue, accelerate the development of the country, and bring blessing, as well rewarded in the afterlife.''

Successful leaders are serious in achieving justice. They'll say something and try to execute it. They execute by using the principles of justice, not indiscriminately.

Surely everyone wants to be treated fairly, but many among us who ignore this principle of justice. Especially when the decision-making, we get the pressure that makes us not be fair.

The successful leader, has the ability to remain fair, despite the pressure. Being fair is very difficult, not all of us were able to perform at a company or organization.

Leaders who see the world successfully use the principle of equality. All people are equal, then the principle of justice is the coveted leader of his men. When leaders do not do justice, it will destroy the world, will destroy the men and will lead to distrust subordinates to leaders, and would discourage business.

Morale is a rare item. Competition tighter business, did not rule out the employee becomes a victim as a result of the new strategy to win the competition. If it was so, the business spirit of employees will decrease.

In the U.S., Europe and even in Indonesia trying to find the business spirit of the employees, after long forgotten. Various pressures coming from various directions that threaten morale killing a productive and creative as well as destroy it to rubble tidakpercayaan interrelatedness cynical, narrow selfishness and damage that will cause despair. In this work, too many people who feel unsafe, threatened and unappreciated.

KLA Instruments corporate leaders, Ken Levy, uses the principle of justice, when the company is experiencing difficulties. He said in a meeting:''On this day I wanted cut payroll 10 percent, but because I got the biggest paycheck, so please cut 20 percent.''

Despite allegations, people who attended the meeting instead of being upset because it was cut, but even they agree and employees to keep working hard. Employee morale is not down, but it increased sharply, because the leaders use the principles of justice.

My experience led more than 20 business units are also taught that way. When one of my business unit in very difficult conditions, so I asked to cut my salary 50 percent, while employees I asked to be patient, if the receiving salaries late and there was no increase in salary. Employees continue to work hard, their morale increases and eventually found new products and new strategies that cause them survive and get out of the crisis

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LEARNING FROM PRIDE

Greatness ekekutif company one of the reasons the company collapse. In 2002, the company has oil tdiketahuin Enron collapse, because its executive employees tehadap repugnant behavior by firing employees en masse, but behind it was reported the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, contrary manajemdilaporkan petition the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who mendurkan himself $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, Mark Ingebretsen writes in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely the top executives lose contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. The experience of the failure of the world's top executives can be used as a very valuable lesson and we do not repeat again. But instead, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Sam Walton's leadership style is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.

Similarly, when Umar went to Sham Khatab camel ride along with his assistants. Umar took turns with the attendants in the climbing camel. When Umar camel ride, then the assistant who holds the rope, otherwise if the camel ride attendant who holds the rope Umar, and so on until the destination. When he arrived at Sham Omar's turn came to pull the rope, on the way the camels' Umar held the rope and slippers tucked under the left armpit. Governor of Syria, Abu Ubadah know and say, 'O Commander of the Faithful, the authorities have come out Syam your pick, then it does not deserve when they see you like this. "Umar said," It is with Islam because we have to be noble, it does not matter what people say ". Leaders who lead with humility is a noble leader in both the side of God and the human side.

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STRATEGY IS THE LAST LIFE

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.

Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, be different, competition, specialization, simplicity, realitas.Menggunakan leadership and good strategy is how to survive in a competitive world. Key to success is to understand the basics of business. Basic bisnisyang number one is to design and maintain a clear strategy and focused. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we are not too confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo "said Arnold Langbo, CEO of Kellogg Company.

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LEARNING FROM FAILURE

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

When I started the business with friends, sayapun repeated failure again. I started with the failure of a Salesman Book, telex Salesman by phone, and car salesmen pengkilap materials. Primagama who only got 2 students in this campaign has done a fairly intense. CV. Wijaya, the company that serves the car care services that eventually die. Similarly, business start computer education center "IMKI", just get AMIKOM 3 students and trusted by only 6 students. I'm with my friends trying to learn from failure, then make corrections and improve mecoba for success.

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